Novaform Mattress Review – An Unbiased Review (Updated)

Popular mattress brand Novaform produce a range of memory foam mattresses which are mainly sold by retail giant Costco. Their collection offers customers a wide choice of firmness options and constructions, so most people should be able to find a Novaform mattress that suits their needs well. Novaform mattresses are budget-friendly, and they give shoppers the opportunity to buy a high-quality mattress at a very reasonable and affordable price.

Our readers often ask whether Novaform mattresses are recommended for their needs. So, we’ve created this comprehensive review of the Novaform range to help you decide whether or not you should choose one as your next mattress.


There are a lot of advantages to choosing a mattress from Novaform’s range. These include:

  • Wide range of choice when it comes to construction and firmness. So, there should be a Novaform mattress to suit almost anyone
  • High durability
  • Excellent motion isolation and sleep practically silent
  • Very good pressure relief. This makes Novaform mattresses a good choice for
    those with joint pain
  • Budget-friendly prices
  • Simple refund process

There are also a few potential drawbacks to Novaform mattresses which you should be aware of. These include:

  • Poor edge support. This is a common issue with mattresses that use a dense foam base layer as their support issue
  • Some of the Novaform mattresses sleep relatively hot

Novaform Mattress Range and Construction

The Novaform brand is part of parent company Innocor Comfort. All six mattresses in the Novaform collection are memory foam models. Here’s a quick guide to the Novaform mattress range and their construction:

Novaform Plush

The supportive base layer of the Novaform plush is made from dense polyfoam to provide a good level of support and stability. The transitional layer above is made from polyfoam. The comfort layer is 3 inches thick and made from memory foam, which has the ability to conform to the shape of your body and provide pressure relief. The Novaform Plush is finished with a soft, quilted cover.

Novaform Firm

The Novaform Firm also has a base layer of dense polyfoam to provide the mattress’ support. However, the comfort layers have been reversed from the formation seen in the Novaform plush. So, the transitional layer is made from adaptable memory foam and the top layer is made from polyfoam. This means that the mattress still provides body contouring but has a firmer, more responsive feel.


The Altabella also has a triple-layered construction with a support core of dense polyfoam. The transitional layer is made from gel-infused memory foam. The gels particles contained in this layer work to transport heat away from your body while you sleep. The upper layer is made from soft, adaptable memory foam to provide good pressure relief.

Serafina Pearl

The Serafina Pearl has a layer of high-density polyfoam as its support system. The transitional layer is made from specially convoluted polyfoam. Its wavelike structure allows for better airflow, which allows heat to escape during the night. The upper layer is made from gel-infused memory foam, which helps to wick heat away from your body while you sleep. The mattress is finished with a quilted cover. Customers have the option to purchase the Serafina Pearl mattress with an adjustable base as part of a bundle deal.

Bella Venta

Like the other mattresses in the Novaform range, the Bella Venta has a supportive base layer made from dense polyfoam. This is followed by a transitional layer of convoluted polyfoam which is designed to promote good airflow. The top layer is made from gel-infused memory foam, which provides pressure relief and aids with temperature neutrality.


The ComfortGrande also has a triple-layered structure. It begins with a base layer of dense, supportive polyfoam, followed by a convoluted polyfoam transitional layer to promote airflow. The top layer is made from highly adaptable gel memory foam.

If you’ve checked out the Novaform website, you may have noticed a seventh mattress listed: the Comfort Deluxe. This mattress is not currently being sold by any Novaform retailers.

How much do Novaform mattresses cost?

What price you pay for a Novaform mattress depends on the size and model you select and which retailer you choose. We checked out the prices at Costco, their main retailer. You can currently buy a queen size for between $599.99 and $799.99.

This price range puts Novaform mattresses at the budget end of the market for memory foam and gel memory foam mattresses. We think this makes them excellent value for money given the high level of support, pressure relief and excellent features these mattresses offer.

Aireloom Mattress Firmness

Novaform offer a wide range of mattress firmness options, so you’ll almost certainly find one to suit you. It should also be noted that Novaform mattresses are thicker than average memory foam beds, which makes them very supportive and more suitable for people with higher body weights. The Novaform Plush, Bella Venta and Novaform Firm mattresses are 12 inches thick, while the Altabella, Serafina Pearl and Comfort Grande are 14 inches thick.

Mattress firmness is usually described using a scale from 1-10, with 1 being the softest possible mattress (although this won’t be supportive enough for most people, so you’ll hardly ever see mattresses this soft ever being sold).

The softest mattress in the Novaform range is the Altabella, which is rated as a 4 (Medium Soft). This is followed by the Novaform Plush at 4.5 (Medium Soft) and the Serafina Pearl at 5.5 (Medium). The Bella Venta and Comfort Grande both measure a 6 on the firmness scale, classifying them as Medium Firm (or universal comfort) mattresses. The Novaform Firm is the firmest mattress in the range, measuring a 7 (Firm).

Which Novaform mattress is best for my sleeping position?

The most important factor to take into account when choosing a Novaform mattress for your sleeping position is firmness. This is because the position you sleep in affects the amount of support and ‘give’ you need from your mattress to sleep comfortably. However, you should take into account your knowledge of your sense of comfort when applying the guidance in this section.

Side sleepers generally require a little more softness from their mattress. This is because side sleeping generally places pressure on the hips and shoulders. Therefore, you will need a mattress with more ‘give’ so it can conform well to the shape of your sleeping body. Side sleepers with lighter body weights may find a Medium soft mattress like the Altabella (4) or the Novaform Plush (4.5) the most comfortable. Meanwhile, side sleepers with an average body weight are likely to find that the Serafina Pearl (5.5) strikes the right balance between support and softness because it is a Medium mattress.

Front and back sleepers generally need firmer support. Medium Firm mattresses like the Bella Venta (6) and ComfortGrande (6) are sometimes also known as universal comfort because they suit all sleeping positions well. They’re a good choice for most front, back and side sleepers (although may feel too firm for side sleepers weighing under 130 pounds). These mattresses are also a good choice for combi-sleepers who switch between positions during the night and couples who sleep in different positions.

The Novaform Firm (7) is a good choice for people who sleep on their backs and stomachs, especially if they have a higher body weight or suffer from back pain and benefit from firm support. This mattress is also more responsive than the rest of the range because it has a top layer of polyfoam.

Do Novaform mattresses sleep cool?

The answer to this question depends on which Novaform mattress you choose. The Novaform Plush, the Altabella and the Novaform firm generally sleep warm, which is a common issue with memory foam mattresses because they are made of a dense material with a close structure. This means that the memory foam retains a lot of heat. Sleeping hot is likely to be more of a problem with the softer mattresses in the range because they allow your body to sink in more deeply, which can cause heat to build up in the well around your body. Whether or not this is an issue for you depends on various factors, including whether you struggle with overheating at night and the temperature of your bedroom. Some people, such as women going through the menopause, may find that they sleep too hot on these mattresses.

However, the Bella Venta, Serafina Pearl and Comfort Grande are engineered with temperature neutrality in mind. All three contain a transitional layer made of convoluted polyfoam. This means that the foam is constructed with a wave-like structure, which allows air to circulate. This allows excess heat to escape more readily during the night. These mattresses also have a top layer made from gel-infused memory foam. Gel is a useful material when it comes to temperature neutrality as it helps to wick heat away from your body. While there are cooler memory foam beds available on the market, these models do a pretty good job of remaining temperature neutral.

Motion isolation

Motion isolation is an important feature for many people when mattress shopping, especially couples. This is because it refers to how much movement is transferred from one side of the bed to the other during the night. This could be a key issue if one or both of you is a light sleeper or tosses and turns at night as this can disturb your sleep. It’s also important to take into account how much noise a mattress makes when you move around on it.

The good news is that Novaform mattresses do a great job of isolating motion from one side of the bed to the other. This is because of their all-foam construction. They are also virtually silent, even if you move around a lot during the night. So, you shouldn’t be disturbed by your partner if you share a Novaform mattress.

Where to Buy

Novaform sell their mattresses through the retailer Costco. They don’t have their own physical stores or sell their mattresses via their company website. You can buy Novaform mattresses online via Costco’s website or at a bricks-and-mortar store. Customers can locate their nearest Costco retail outlet by using this link: Local availability may vary.

Bear in mind that you will need to pay an annual membership fee to join Costco before you can buy anything in their stores or from their website.

Shipping Information

Novaform mattresses are shipped by Costco to all areas of the United States. This includes Alaska and Hawaii. The mattresses are sent using the ‘bed-in-a-box’ shipping method. This means that the mattress is tightly compressed, rolled and put in a compact cardboard box. This makes it easy to move your mattress to your preferred location in your home. However, bear in mind that you will need to allow up to 72 hours for your new mattress to expand before you can sleep on it.

There is no additional cost for shipping, and your mattress should arrive 3-5 working days after you place your order. White glove delivery and mattress removal services are not available for customers who buy a Novaform mattress.

Sleep Trial

Novaform mattresses purchased from Costco don’t come with a sleep trial. However, you can return your mattress to a Costco store (or arrange a return online) at any time to receive a refund, providing the mattress is in good condition.


Novaform mattresses come with a 20-year limited warranty provided by parent company Innocor Comfort. This is a generous warranty period at double the industry standard. The warranty is non-prorated and entitles you to have your mattress repaired or replaced if it has a manufacturing fault. If your mattress model is no longer available, you will be offered a similar alternative. Customers are responsible for bearing the cost of returning and reshipping their mattress.

The warranty covers indentations or sagging in the mattress deeper than 1.5 inches. It does not cover normal, expected wear and tear, standard softening of the mattress over time or accidental damage caused by user error such as burns or stains.

It’s important to be aware that customers are required to support their mattress with a suitable frame or base of the correct size. This should be in good condition and have central support. If you don’t, the warranty will be declared void.

Novaform mattress warranties are non-transferrable, which means they can only be used by the original owner. Therefore, the warranty won’t be valid if you buy a Novaform mattress second hand or from a non-authorized retailer.

Buy a Novaform Mattress if:

  • You want a durable mattress

Novaform mattresses are more durable than many other comparable brands. With proper care, you can expect these mattresses to last upwards of 10 years.

  • You want good motion isolation

Novaform mattresses do an exceptionally good job of limiting motion transfer from one side of the bed to the other. They are also virtually noiseless, even if you toss and turn. This is good news for couples who don’t want to be disturbed by their partner’s movements during the night.

  • You want a high-profile bed

Novaform mattresses are thicker than most memory foam beds at either 12 or 14 inches thick depending on which model you buy. There are various reasons that a high-profile bed may be advantageous to you. People with mobility issues often find it easier to get in and out of a higher bed. They are also very supportive, making them a good option for people with high body weights. Also, many people like the luxurious aesthetic, which can give the appearance of a hotel bed.

  • Pressure relief is important to you

Novaform mattresses are highly adaptable and can conform very closely to the shape of your body, giving great pressure relief. This can help relieve painful joints during the night and reduce sleep disturbance.

  • You’re shopping on a budget

Novaform mattresses are priced towards the cheaper end of the market and are fantastic value for money. Therefore, they’re a great option if you’re looking for the best affordable memory foam mattress.

Alternatives to the Novaform Mattress Range

We always recommend checking out other comparable mattress brands and models before making your final choice. This helps you to feel more confident that you’ve chosen the best possible mattress for your needs and budget. We always recommend that customers considering the Novaform mattress range also have a look at these three products:

Puffy Mattress

The Sleep Aim experts have rated the Puffy mattress as the number one affordable memory foam mattress in 2020. This is because it is perfectly designed to help encourage your spine into an optimal alignment while relieving pressure on sore joints. It also sleeps cool in comparison to many other memory foam mattresses on the market.

The Puffy is a medium mattress. This ranks it as one of the best memory foam mattresses for side sleepers because it can conform closely to the side of your body and relieve pressure in key areas. You’ll most likely find the Puffy very comfortable if you have a light or average body weight and sleep on your side.

Novosbed Mattress

The Novosbed is also highly rated by our sleep experts for both spinal support and pressure relief thanks to its supportive base layer and adaptable memory foam comfort layer. The foams used in the Novosbed’s construction are specially aerated to allow for extra airflow. This helps it to sleep cooler than the average memory foam mattress.

A major selling point of the Novosbed mattress is that it gives customers plenty of choice when it comes to firmness. It comes in three standard firmness settings, but you can customize this further using their innovative Comfort+ feature. Therefore, there should be a Novosbed firmness setting to suit almost everyone.

Nectar Mattress

The highly popular Nectar mattress gets it high level of support from a dense polyfoam base layer. This helps to gently encourage your back into a good alignment. The adaptable comfort layer is made from memory foam infused with gel particles. This relieves pressure on your joints while helping to wick heat away. The Nectar is often described as a universal comfort mattress, which means it is suitable for almost everybody thanks to its medium firm feel. So, you might want to consider the Nectar if you’re a combi-sleeper or share your bed with someone who has different sleep needs to your own.

It’s also important to note that the Nectar mattress sleeps significantly cooler than most of its competitors. This is because the foams used are manufactured specially to have an open cell structure, which means that they are more breathable than standard memory foam. Therefore, heat can exit the mattress more readily in the night.


We’re often contacted by readers wanting to know more about Novaform mattresses. Here are some of the most frequently asked questions.

Q: Are Novaform mattresses suitable for side sleepers?

A: Novaform mattresses are ideal for side sleepers because they can conform closely to the side of the body. This relieves pressure in the hips and shoulders. If you’re a side sleeper, you can follow the advice in this article to help you choose the best model for you.

Q: How firm are Novaform mattresses?

A: Novaform mattresses come in a full range of firmness options. These include Medium Soft, Medium, Medium Firm and Firm mattresses. So, almost everyone should be able to find a Novaform mattress that suits their sleep needs very well.

Q: How thick are Novaform mattresses?

A: Novaform mattresses measure either 12 or 14 inches thick depending on which model you select. This is significantly thicker than the industry average for memory foam mattresses, which is around 10 inches.

Q: Are Novaform mattresses good for sleeping cool?

A: Some of the Novaform mattresses sleep relatively hot. However, some models are better designed for sleeping cool. If this is an important factor for you, we recommend choosing a Novaform model that’s constructed with a convoluted polyfoam transitional layer and gel foam in the top layer. These are the Serafina Pearl, Bella Venta and ComfortGrande models.

Q: How long do I have to wait before I can sleep on a Novaform mattress?

A: Novaform mattresses are shipped in compressed packaging. This means that you will need to allow the mattress to fully decompress after unpacking before you can sleep on it. This shouldn’t take too long but can take up to 72 hours in some cases.

Q: What kind of mattresses do Novaform sell?

A: Novaform manufacture affordable memory foam and gel memory foam mattresses.

Q: How long will a Novaform mattress last?

A: One of the main advantages of Novaform mattresses is their longevity. You can expect a Novaform mattress to last upwards of 10 years with nightly use. However, you will need to care for your mattress properly if you want it to last this long.

Q: Do Novaform mattresses smell?

A: Like the majority of foam mattresses, Novaform mattresses release a harmless off-gassing smell when you first unpack them. Although this can be unpleasant for some people, it should disappear after a few days.

Q: How easy are Novaform mattress returns?

A: The Novaform mattress returns process is relatively simple. You will need to arrange a return via Costco. You can either return to a bricks-and-mortar store or facilitate a return online via their website.

Q: What type of foundation should I use for a Novaform mattress?

A: Novaform mattresses are compatible with most bases, frames and foundations as long as they are the correct size and have strong central support. Some Novaform mattresses are also suitable for use with an adjustable frame.

The bottom line

Novaform mattresses are great options for people on a budget looking for the best memory foam mattress in 2020. They provide customers with a great range of choice when it comes to firmness and have gel foam models available. Be sure to take important factors such as your sleeping position into account when choosing a Novaform mattress model.