Your Personal Data
Personal data is any information related to or associated with an identifiable or identified natural individual. An identifiable individual is one who can be directly or indirectly identified by using an identifier like a name, location, their identification number, online identifiers, and factors relating to social, economic, cultural, mental, genetic, and physiological identity. To better provide our services such as mattress reviews and recommendations, we collect the following personal information:
- Your name
- Your email address
- Any other information you offer in the various aspects of our site, such as mattresses quizzes and the site’s forum. This other data you can provide may include your preferences (both personal and professional), demographics, and your experiences with particular services or products.
To retarget and market our products and services, we also collect tracking info such as the mobile device you’re using, the OS you’re operating with, your browser type, your IP address, the ISP you’re using, and data related to domain names and pages you’ve visited on our site
Legal Grounds for Using Your Personal Information
On legal grounds, we process your data through the following ways:
- Processing is vital to the Agreement’s performance, to which you’re a part of.
Our Means of Data Collection
One way we collect your data is by prompting you to enter it. Apart from this obvious way, we also use technological techniques to get personal and tracking info. For instance, we use web beacons and cookies to collect data about viewed pages, clicked links, and any other site actions.
Also, we collect data that your browser sends to every website you visit such as browser type, browser language, access times, and IP address. We combine web beacons (also referred to as clear gifs) and cookies to gather statistics on our site’s usage. In a website page, there may be images available. The pieces of info embedded in these images are the ones known as web beacons.
We use these technological techniques to evaluate traffic patterns on our site, such as how frequently users visit a specific webpage and to measure how effective our site is. Also, we may use web beacons in the HTML emails we send to our visitors (those who have agreed to receive our emails) to know whether those emails were opened and if the recipients clicked on the links inside.
On their own, these web beacons and cookies do not reveal or have any personally identifiable data. But if you choose to furnish us with this info, it can be associated with the data stored in web beacons and cookies. By using these technological techniques, the information is transmitted either directly to our site or product advertisers. These techniques help us improve engagement on our site so that it’s more interesting. But if you reject cookies associated with certain web beacons, then you render these beacons unusable.
What is a cookie?
It’s a small amount of information that a web server sends to your browser, and it’s stored in your hard drive. It has a unique number that makes a website identify your specific computer.
On our site, we use both persistent and temporary cookies. Temporary cookies track activity during a visit or session, but they expire upon closing your browser. We use them to improve your experience as you continue browsing our various pages. If you’ve already subscribed to our site, we use persistent cookies to keep a record of your username and password. This way, you won’t have to enter that info every time you visit.
Most browsers have the Help function, and it has a guide on how to set your browser to alert you before accepting cookies, and how to disable cookies altogether. But, if you don’t accept cookies, you may not be able to enjoy some features enjoyed by other visitors on our site.
The Use of the Collected Information
Also, the collected information is used to make our site easier by getting rid of the need to re-enter the same information when you visit, to conduct research aimed at enhancing our site, and to show advertising content tailored to your preferences and needs.
First Party Cookies
We don’t issue these cookies; they’re provided by a 3rd party such as Google. If you want to opt-out and revoke these 3rd party cookies, you have several options. Google offers some tools to control its cookies such as:
Google Analytics: It’s a tool used for tracking and reporting web traffic. It also provides an opt-out add-on that you can download. You can find this add-on here.
The Google Safety Centre: This center has tools for controlling Google ads and the data used to bring these ads to you. You can find the Google Safety Center here.
Cookie Controls on Various Browsers
Popularly used browsers have settings allowing you to manage cookies. These browsers label their settings differently, and you can find them labeled as ‘Options’, ‘Preferences,’ or even ‘Settings.’ Here are links to help you manage cookies in different browsers.
• In Firefox, manage your cookies here.
• In Internet Explorer, manage your cookies here.
• In Microsoft Edge, manage your cookies here.
Even if you’ve decided to opt-out and revoke cookie use, you can continue using our site. However, know that all other Terms and Conditions will still apply.
The Storage of Personal Information
We won’t store personal information longer than it’s necessary for us to accomplish the purposes for which it was collected. This will be in compliance with the applicable legislation for the data retention’s period.
Personal information is stored in the USA. According to GDPR 2016/679 of the European Parliament and of the GDPR council, data protection levels in 3rd countries may be different from those in the European Union. However, as a reputable site, we take all measures necessary to protect the personal information stored in the United States.
Your Rights as the Data Subject
As the data subject, you have the right to:
1. Get notified about our collection and usage of your personal information. This Privacy Privacy contains all the information you need to know about how we collect and use your data.
2. Access the personal information we process.
3. Rectify inaccurate personal information.
4. Erase your personal information. However, this right is only under particular conditions and isn’t absolute.
5. Restrict the processing of your personal information. However, this right is only under particular conditions and isn’t absolute.
6. Transfer, copy or move your data.
7. Revoke the processing of your personal information if it violates your legitimate/legal rights.
8. Revoke consent to processing personal information.
9. Disagree decisions based mainly on automated processes including profiling, which may affect you legally or through any other way unless: it’s authorized by law, you’ve offered your consent, or such processes are necessary the contract between you and us.
10. File a complaint with any supervisory body if the processing of your personal information violates your interests and rights.
The Security of Your Personal Information
At Sleep Aim, we have suitable measures to protect your personal information from misuse, loss, and unallowed access, destruction, alteration, and disclosure.
Sadly, no data transmitted over the Internet can be 100% secure. Despite our efforts to safeguard your personal information, we can’t and do not warrant or ensure the security of data you transmit to us or data we collect as you use our website. You transmit all that info at your own risk. The information and services we offer are on an “as is” basis, and we don’t give warranties of any kind, express, statutory or implied. Specifically, we disclaim any merchantability warranties, suitability for a particular purpose, or non-violation.
3rd Party Websites
Any links to 3rd party sites are offered as a means of convenience. If you use them, you’ll leave our website. We haven’t reviewed these 3rd party sites comprehensively, we don’t control them, and thus, we’re not responsible for their privacy policies or content. We’re not responsible for any information or representations about them, their products or services, and any results you get by using them. By visiting and accessing these 3rd party sites linked to our website, you do this at your own risk.